Cleansing: the first act of love for your skin

Often, it is the desires that bring people together. And when it comes to beauty, having beautiful skin is, almost always, at the top of the “things I wish for” list.

Especially the skin of the face which is our business card and is also the most exposed: 24 hours a day, 7 days a week, without the intermittence of the seasons. On the other hand, it is also a highly vulnerable area: sun and perspiration in summer, wind and low temperatures in winter; not to mention stress, hydration, air pollution, make-up, smoking…

And to think that the essential step to achieve the goal of "perfect skin" is often the most underestimated: cleansing is the best act of love we can do towards our face. This fundamental step needs appropriate timing and methods to work best.

In fact, correct cleansing prepares our skin to receive all the active ingredients contained in the creams or masks we use, but not only: in the morning, it allows us to remove excess toxins and dead cells, while in the evening it eliminates make-up , pollution and impurities, promoting night-time repair processes.

But also for detersion, we hear about everything! So, we at Recharge Me System wanted to dedicate some time and space to some useful advice for writing your beauty story!

Simply washing your face with water in the morning, or even washing it only in the shower, using a shower gel that is too aggressive for the skin, is not enough. Just as it is not enough to use just any detergent, taken at random. It is therefore essential to choose the correct cleanser, based on the type of skin or blemish that we present.

Water question: very cold in the morning to wake up and hot after a day in the cold in winter? But also not! The water must be warm and comfortable for our face.. don't torture it!

Still speaking of care, at the end of cleansing it is recommended to dab (and not rub) the skin with a clean, soft towel: this step is a pampering, a caress for yourself and for your face.

Let's dispel the myth that "much is better": it is often the exact opposite. The right amount of detergent is in fact a focal point and, in this, it is up to you to rely on expert hands when purchasing a product, so as to be advised on the right amount of application.

Especially when cleansing in the evening, after a day away from home, we must pay close attention to the cleanliness of the hands that will cleanse our face: it is therefore important to wash our hands well, even before our face.

Sore point: time. We are often in a hurry in the morning and too tired in the evening to dedicate time to it. Nothing could be more wrong: the selected cleanser needs time to act, so it is very important to take 20 or 30 seconds to deeply massage our face.

Affinity is a multifunctional delicate cleansing milk that cleanses the skin in a skin-compatible and affine way with all skin types, even the most sensitive. Its formulation deeply cleanses and removes make-up respecting the 3 basic aspects of the balance of the skin barrier:

• Hydrolipid film;
• pH;
• Microbiota.

Thanks to its frequent use it also carries out an anti-aging and regenerating action but not only: given its restorative action it can also be applied as a mask for a few minutes.

We recommend using Affinity morning and evening on the face, neck and décolleté and massaging gently to help eliminate impurities. Remove using a well moistened pad and finally rinse.